SAP Sapphire Understanding SAP Customer Experience

During #SapphireNOW CXO Talk host Michael Krigsman was kind enough to help Keith decipher the difference between digital transformation and customer experience (CX). SAP has invested heavily in Customer Experience with the purchase of Qualtrics and thus Xdata vs. Odata.

Michael's Channel - https://www.youtube.com/user/CxOTalk

Link to the Bain's paper on CX - http://www2.bain.com/bainweb/pdfs/cms/hotTopics/closingdeliverygap.pdf